Running a successful new club

Your opening is the one moment everyone is curious, so give people an easy, low-cost reason to come and try Padel before the buzz fades.

• Run discounted court pricing for your first week, so price is never the reason someone doesn’t try you out.
• Offer free intros to Padel so complete beginners can learn the basics and feel confident booking again.
• Throw in an opening day with taster sessions, and promote it through your social media, Meta ads, and local club partners.
• Set sessions up as Activities & Courses or group lessons so players reserve in advance and you capture their details, then follow up via Club Announcements with a first-booking offer.

A big share of a racket sport club’s target audience spends time on Instagram and Facebook, so a strong, active presence keeps you top of mind.

• Build a well-established account with a steady flow of information, images, and stories.
• Follow and engage with the people and local businesses who could become your customers.
• Post consistently so your club stays visible and feels active, even before word of mouth builds.
• Include a link to download the Nettla app, your white label app, or your Nettla embedded widget on your website, so every visit can turn into a booking.

Paid campaigns on Instagram and Facebook let you reach thousands of nearby players from the moment you open.

• Near or soon after opening, create a Meta Business account so you can run marketing campaigns and ads across Instagram and Facebook.
• A few hundred pounds is enough to reach tens of thousands of potential customers who live near you and match the audience you define.
• Run one campaign, or several different ones, over a few months to build steady awareness.
• Point the campaign link to downloading the Nettla app, your white label app, or your Nettla embedded widget on your website.

Your booking widget doesn’t have to live only on your own site, partner websites can host it too.

• If your club is near a larger property or another business where you have a good relationship with the owner or people there, ask if they’d be happy to include your embedded widget on their website.
• Alternatively, see if you can “rent a spot” on their website for this purpose.
• The Nettla embedded website widget can live on multiple online domains simultaneously, so there’s no limit to where players can book you.

A lot of your customers will find your club simply by searching for the sport on Google, so being discoverable on Search and Maps matters.

• Set up a Google Business account so your club shows up across Google Search and Maps.
• Include your name, address, images, a link to where players can book, and more.
• Keep it accurate and up to date so first-time searchers get an inviting first impression.

Booking aggregators are another way for new players to discover and book your courts.

• Want players to find you through third-party booking aggregators? Get in contact with The Padel Directory, CourtBrain, and/or Playskan to get listed on their websites.
• Players can book a court at your club directly through the Nettla open API that aggregators may use.
• Alternatively, aggregators can host your embedded widget right there on their website.

Players from other sports are often the most open to trying Padel, and nearby clubs shape what’s popular in your area.

• Build a relationship and/or partnership with other sport clubs nearby.
• People coming from other sports are often open to trying a new sport you offer, and tend to drive which activities are popular in the vicinity of your club.
• Offer a slight discount or promo code for nearby sport clubs to make them more excited about visiting your club and driving traffic your way.