White label vs. marketplace approach
Two different ways to display your club
White label approach
Your brand, front and center
Control the player journey
Direct relationship with players
Consistent experience everywhere
Build your own data and community
Your brand stays front and center — you control the player journey and build a direct relationship with players. The experience is consistent everywhere, and you own your data and community.
Marketplace approach
Exposure to nearby players
Faster setup with standard flows
Familiar platform experience
Lower upfront effort
Less control over branding
Get exposure to nearby players with faster setup using standard flows. Players get a familiar platform experience with lower upfront effort on your end, though you have less control over branding.