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Target audiences for announcements

Target audiences for announcements

We’ve expanded the announcements feature so admins can now target club news at specific groups rather than the entire player base. Whether it’s a particular membership type or another cohort you’ve set up, you can make sure the right message reaches the right players — and only the players it’s relevant to.

How it works

Why this feature matters

Not every update is relevant to every player. A note about a members’ night, a junior programme, or a premium membership perk only matters to the people it applies to — and sending it to everyone can create noise that makes players tune out. Targeted announcements keep communication relevant and respectful of players’ attention, so the messages that do land feel meaningful. Over time that means higher engagement and a player base that actually reads what you send.

Ready to put this into practice?

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